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Just like any other profession, being a content creator is a job that requires energy, time, effort and professionalism.  With content marketing being on the rise, it is important to mention that 91% of B2B businesses rely on this strategy to increase their sales. However, not all created content is thumb-stopping and valuable.  So, whether you work in a content marketing company or you are a solo, there are certain steps you can follow that will put you on the right track to becoming a successful content creator. 1- Stay up to date Get in the habit of reading on...

When strategizing, marketers usually have one goal in mind: to create conversions.  As you might know, some marketing tools are not just fun to use, but they also give your audience an idea of your business and why they should work with you. Believe it or not, GIFs are one of them.  Here is why: GIFs deliver the message in a fun and quirky way To grab your audience’s attention to a cause or value your company believes in, it is much more efficient and aesthetically pleasing to use a GIF rather than a static image or huge text. This way,...

As a digital marketer, I can assure you that aligning internal organizations in marketing and sales can definitely be a hassle. However, if done effectively and efficiently, the shift can really pay off. Fortunately, this is where digital transformation comes in handy, as it is not only vital for prosperous marketing and sales alignment, but it should be no-brainer in today’s world. Digital transformation means better customer insights In last month’s presentation of Chris Parkin, Senior Director at Adobe, entitled “Redefining the Future with Digital Transformation”, he made sure to clarify how digital transformation gives us a deeper understanding of...

  Online users expect video. Not only does it help them connect and stay up to date with the latest information, but it also helps them relate to a product that they are not able to check out in person.  In fact, a detailed research from CISCO has shown that by 2022, 82% of consumer internet traffic will be driven from videos. This is not far-fetched, as we have already seen and felt the impact of the COVID-19 lockdowns that have changed the whole economic scheme.  However, with all the available applications and platforms that are designed for video consumption,...

If you play your marketing and advertising cards right this BFCM, it could have a huge impact on your sales. A smart way to do that would be adding user-generated content to your marketing campaign rather than sharing these typical boring posts that the shopper got used to over the years. This is why, we would like to help you get yourself prepared ahead of time.    Convert high traffic into high conversions As you might know, COVID-19 has changed the whole marketing and advertising model. In fact, according to Adobe Analytics, online spending has increased by 19.6% on the...