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  Online users expect video. Not only does it help them connect and stay up to date with the latest information, but it also helps them relate to a product that they are not able to check out in person.  In fact, a detailed research from CISCO has shown that by 2022, 82% of consumer internet traffic will be driven from videos. This is not far-fetched, as we have already seen and felt the impact of the COVID-19 lockdowns that have changed the whole economic scheme.  However, with all the available applications and platforms that are designed for video consumption,...

If you play your marketing and advertising cards right this BFCM, it could have a huge impact on your sales. A smart way to do that would be adding user-generated content to your marketing campaign rather than sharing these typical boring posts that the shopper got used to over the years. This is why, we would like to help you get yourself prepared ahead of time.    Convert high traffic into high conversions As you might know, COVID-19 has changed the whole marketing and advertising model. In fact, according to Adobe Analytics, online spending has increased by 19.6% on the...

As an e-commerce agency with monthly retainer clients, the most difficult task is pumping different and creative content on a month-to-month basis. Not only is it extremely expensive, time and energy-consuming to plan professional shoots every month, but the content becomes redundant and deja vu.  So, we started thinking of different alternatives that have a high turnover rate, and a real informative, authentic, and creative impact.  Most importantly, we wanted something that converts into sales, and resonates with consumers.  As you may know, the internet has a lot of misleading offers online, as well many fake influencers promoting low-quality white-labeled products....

We’ve all hesitated when it comes to reposting content onto our social media feed. Whether you’re picking a regram to complement your color grid or you’re just resharing articles, accounts campaigns and anything else that you find inspiring, even the most seasoned of social media experts can make mistakes. Just remember that there’s always something new to learn when it comes to social media etiquette and posting practices! 😊 With many brands reposting UGC content, it might be hard to find the content’s original source unless you requested it yourself. Just follow these cardinal rules and you’ll be okay!  ✔️ Give...

Instagram is overflowing with content, thanks to its 1 billion active monthly users and constant updates. Their introduction of Instagram Reels has also added an even bigger library of content to repost! 😲 Take advantage of the app’s saving feature to keep track of the image or post you like to save yourself the stress and trouble of taking note of the account and searching for it all over again.   Here are a few tips on how to keep track of the regram content you save so that you can incorporate it into your marketing strategy 👇🏽 How to Save:  ✅ Tap...