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The average time spent on TikTok for regular users is around 45 minutes per day. In those 45 minutes, users can have scrolled past 50, 70, maybe 100 videos before they get to yours. So how can you break the scrolling pattern and make your videos stand out from the flow of content they're surrounded by?

If you want to make TikTok a part of your marketing strategy, a business account is what you need. The business-friendly features will help you analyse how your account is doing and build up a following. Here are 3 simple steps to create your brand's TikTok business account.